India tightened its grip on social media corporations equivalent to Facebook and Twitter. The guidelines, known as the “Intermediary Guidelines and Digital Media Ethics Code”, additionally require corporations equivalent to Netflix and Amazon’s Prime Video to categorise content into classes based mostly on viewers’ age.
The guidelines come at a time digital media or over-the-top (OTT) platforms equivalent to Amazon Prime Video and Netflix face rising complaints in India about obscene content or hurting non secular sentiments. OTT delivers content to viewers immediately by the web.
Among the highest-profile such circumstances, police final month questioned a prime Amazon Prime Video government for hours over a present that allegedly harm non secular beliefs. Amazon was additionally compelled to challenge an apology.
On Thursday, Indian know-how minister Ravi Shankar Prasad mentioned if firms had the proper to create content, others had the proper to have a grievance.
India’s new guidelines mandate tech firms together with video streaming giants to arrange a grievance redressal mechanism and appoint new executives to coordinate with legislation enforcement.
The three-tier grievance decision system begins with self-regulation by the content platform and ends at a authorities appointed panel headed by a ministry official.
“India is tolerant and will remain tolerant,” Prasad mentioned. “But the limits of tolerance and standards of tolerance should not be judged on the creating freedom or abuse of a particular producer of an OTT platform.”