ETtech Evening Briefing on Mar. 2, 2021: The rise of the Indian influencer-investor

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Good night,

Content creators reminiscent of Tanmay Bhat and Ranveer Allahabadia are entering into angel investing and different such buyers are welcoming them with open arms. Find out why, and whether or not this pattern is more likely to take off, provided that influencers are used to getting paid instantly, whereas angel investing is a long-term sport.

Elsewhere in right this moment’s letter:

  • 🚨 The menace to end-to-end encryption
  • 👨‍🏭 Flexible hours for gig staff
  • 💰 Ant Group cabinets share buyback

The rise of the Indian influencer-investor

ETtech

(Illustration: Rahul Awasthi/ETtech)

Top content material creators are
turning angel investors in early-stage startups. From producing content material for such corporations, many creators at the moment are investing wherever between Rs 2 lakh and Rs 20 lakh in them.
In simply the previous week, creators reminiscent of Tanmay Bhat and Ranveer Allahbadia (@BeerBiceps) have introduced angel investments in Qoohoo, a platform that helps creators monetise their followers, and Ready Set Jet, an American magnificence model seeking to India for growth, respectively.

But why? Content creators are eager to spend money on direct-to-consumer manufacturers, fintech startups, and platforms which might be constructing monetisation instruments and avenues for the creator economic system, consultants advised The Economic Times.

  • Until now, creators made cash from startups desirous to leverage their attain to market their merchandise. With the rising curiosity in startups and their quickly rising valuation figures, many creators now suppose it wiser to be a component of the model’s journey as an investor as a substitute.
  • In flip, startups see worth of their huge distribution channel and their storytelling skills.

India should not break end-to-end encryption, says Internet Society

Illustration of 3D printed Facebook, Signal and WhatsApp logosReuters

The Internet Society, a world web advocacy physique, has mentioned that
India must not use its new digital media rules to drive messaging platforms to interrupt end-to-end encryption or cease them from launching new merchandise that supply it.

The new guidelines, introduced final week, make it obligatory for short-messaging apps—reminiscent of Whatsapp, Signal, and Telegram—to hint the originator of flagged messages, a transfer that might drive them to interrupt end-to-end encryption.

Matter already in Supreme Court: The contentious provision on traceability was first proposed by the Ministry of Electronics and Information Technology (MeitY) in a draft model of the guidelines launched in December 2018.

It can also be the topic of a 2018 case—’Antony Clement Rubin vs Union of India’—that’s pending in the Supreme Court. The case started as a public curiosity litigation in the Madras High Court and sought the linking of individuals’s Aadhaar particulars with their social media accounts.

Over time the focus of the case shifted to how the originators of data may very well be traced on platforms reminiscent of WhatsApp and Signal, that are end-to-end encrypted.

The case was transferred to the Supreme Court in late 2019. On Jan. 30, 2020, the Supreme Court requested the Madras High Court to switch all information associated to the case to it, and scheduled the subsequent listening to for 3 weeks later. There have been no subsequent hearings, in all probability owing to the pandemic.

What the authorities says: The authorities has mentioned the new guidelines will assist it in cracking down on crimes of a extreme nature, reminiscent of these regarding the nation’s safety and sovereignty and public order, in addition to sexual crimes in opposition to girls and youngsters.

Yet, however: Millions of Indians use encryption to stop knowledge theft and plenty of different cyber threats. The Internet Society mentioned that any makes an attempt to weaken encryption would undermine the digital safety not solely of individuals in India, however these with whom they convey exterior the nation as properly. “Any requirements that force businesses to make themselves and their products less secure by breaking end-to-end encryption gives a green light to criminals and hostile actors to exploit confidential and sensitive information,” they mentioned.

The Internet Freedom Foundation mentioned earlier proposals that search to implement traceability with out breaking end-to-end encryption have been proven to be weak to spoofing, through which dangerous actors can falsely modify the originator data to border an harmless particular person.

Unconstitutional? In 2019, when Justice BN Srikrishna, one of the most important architects of the landmark Personal Data Protection Bill, was requested about the traceability mandate for encrypted messaging companies, he mentioned that such a rule
would be unconstitutional if the authorities didn’t clearly outline the goal, authority and process for doing so.

Flexible hours for gig staff on the playing cards

gig workersETtech

A panel arrange by the National Association of Software and Service Companies (Nasscom)
has started consultations to usher in versatile work circumstances for gig staff and part-time IT professionals.

The trade physique can also be analyzing state and central legal guidelines to establish any authorized challenges for such staff in the IT and enterprise course of administration industries.

What’s the goal? A brand new framework, Nasscom mentioned, would enable corporations to handle their workers’ working hours effectively and determine hybrid working fashions that might enhance collaboration between staff.

Last 12 months, in a single of the largest reforms for the tech trade, the authorities allowed everlasting ‘work from home’ and ‘work from anywhere’ for IT corporations after
removing most of their registration and compliance necessities. Nasscom mentioned the reviewed norms have made it simple for IT and BPM corporations to rent extra girls professionals and others who can solely work remotely.

Ant’s unsellable shares

Ant Group AlibabaReuters

Jack Ma’s Ant Group has
shelved a share buyback program for present and departing employees, partially as a result of of uncertainty over find out how to worth the firm, Bloomberg reported.

The firm is struggling to find out a good worth, 4 months after Chinese authorities jeopardised its $35 billion preliminary public providing. China’s push in opposition to the Alibaba founder
has already made investors nervous.

Here’s a timeline of how issues went bitter for Alibaba:

  • Sep. 14, 2020: China points new guidelines to manage monetary holding corporations.
  • Oct. 21, 2020: China’s securities watchdog offers the remaining nod to Ant Group to register its Shanghai IPO.
  • Oct. 21, 2020: At a public occasion, Ma says the monetary and regulatory system stifles innovation.
  • Nov. 2, 2020: Chinese regulators counsel strict norms for digital micro-lending corporations.
  • Nov. 3, 2020: The Shanghai inventory change suspends Ant Group’s IPO on its STAR Market, prompting Ant to additionally freeze the Hong Kong leg of its twin itemizing.
  • Dec. 14, 2020: China fines offers involving Alibaba Group and Tencent Holdings.

ETtech Done Deals


Apna.co, knowledgeable networking platform for blue- and grey-collar staff, has
raised $12.5 million led by Sequoia Capital India and Greenoaks Capital. Existing buyers Lightspeed India and Rocketship.vc additionally participated in the spherical.


IdeaForge, a homegrown unmanned aerial car (UAV) startup, has
picked up Rs 15 crore in enterprise debt from BlackSoil because it appears to be like to fulfil a latest order from the Indian Army price about Rs 145 crore. The Mumbai-based drone startup mentioned it can use the debt capital to fulfill its working capital necessities and repair its giant order ebook.





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