DigiHealth Technologies acquires Pharmarack and market research firm AIOCD AWACS

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DigiHealth Technologies, a subsidiary of a partnership firm owned by main Indian pharmaceutical majors, has acquired market research firm AIOCD Pharmasofttech AWACS and B2B market Pharmarack Technologies, because it seems to construct the IT infrastructure and provide chain required for pharmaceutical distribution.

DigiHealth is a wholly-owned subsidiary of ABCD Technologies, which is to be renamed to IndoHealth Services, counts Indian pharma majors Alkem Laboratories, Cadila Healthcare, Cipla, Dr Reddy’s, Lupin, Mankind Pharma, Sun Pharma and Torrent Pharma as buyers, in keeping with a press assertion.

ET was the primary to report on Wednesday {that a} consortium of pharma gamers together with Sun Pharma, Cadila Healthcare, Lupin and Torrent Pharma
were in advanced stages of buying Pharmarack to construct their very own digital-first distribution enterprise. The report added that extra pharmaceutical firms may purchase into the grouping.

“Both AWACS and Pharmarack have over the years created a digital ecosystem in the pharmaceutical industry downstream supply chain. The investment has been made with a view to develop a world-class pharmaceutical supply chain and distribution IT ecosystem,” learn the assertion from DigiHealth on Friday.

DigiHealth added that it could be run by an impartial board and administration and that each AWACS and Pharmarack had impartial administration groups with “strong governance protocols to ensure data privacy and neutrality”.

People within the know of the deal that ET spoke to mentioned that the important thing problem for the grouping can be to make sure that the platform stays impartial as a way to make pharma firms working with it extra comfy. They added that the grouping was additionally trying to construct its personal on-line pharmacy in some unspecified time in the future to compete with Reliance Industries, Tata, Amazon and others.

India’s on-line pharmacy sector obtained an enormous increase because of the Covid-19 pandemic, drawing in giant gamers resembling RIL, Tata, Amazon and Apollo Pharmacy. Experts and opponents ET spoke to mentioned that the pharma majors noticed this as a problem as on-line pharma retail gamers are launching their very own personal label manufacturers that compete with merchandise from pharmaceutical companies.

The consortium of pharmaceutical gamers is likely one of the first such groupings in India the place conventional producers/manufacturers have come collectively to tackle giant gamers within the fast-growing on-line house.

An individual within the know of the offers advised ET that the pharma grouping had appointed KPMG to provide you with a plan on constructing a web-based pharma distribution enterprise and use the bottom of shops this firm works with to additionally begin promoting to shoppers by a web-based pharmacy platform.

Pharmarack is estimated to be working with 3,000-4,000 distributors and 100,000 retailers within the pharma house, providing providers resembling analytics, logistics, and provide chain financing. AWACS then again is engaged in knowledge assortment and market research centered on knowledge analytics, the assertion added.



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